Last September, Comcast vowed to open 1,000 new high-speed Wi-Fi Lift Zones throughout the United States by the end of 2021. As the calendar closes in on four and a half months into 2021, the company has already opened over 650 new zones.
Dover isn’t the first NASCAR market that has a Lift Zone in it. Ahead of the opening Dash 4 Cash race this year at Martinsville Speedway (April 9), Comcast announced it was opening a WiFi-Connected Lift Zone in the Martinsville, Va., community.
Despite the racetracks playing centerstage on certain weekends for NASCAR, the Lift Zones are important for the local community.
“I think it shows that, even as a big racetrack in a small community we, too, like Comcast, we’re concerned with our own community,” Tatoian added. “For one of [the Lift Zones] to be located here in our community – because I think a lot of us, you take things for granted. ‘Well of course you have internet at home.’ Well, not everybody does, especially with the pandemic and where we are and the importance of education and getting access.”
Tatoian believes having the Dash 4 Cash at Dover adds excitement to the weekend of racing.
“As a track promoter, you’re always looking for any kind of distinguishing factors that would pertain to your particular race,” he said. “Anytime we can add something on the track for fans in the stands, that adds more excitement than what we would normally get racing, I think it’s great. I think the fact we get to participate in another Dash 4 Cash for the Xfinity Series is great and just adds another element of fun to our fans watching the race.”
— Frontstretch —