UPDATE: Jeff Gordon, the four-time NASCAR champion, television broadcaster and NASCAR Hall of Fame member, has been named vice chairman of Hendrick Motorsports, which will make him the second-ranking team official to chairman and majority owner Rick Hendrick.
As vice chairman and co-owner, Gordon will maintain a daily presence at Hendrick Motorsports with a focus on the organization’s competition and marketing groups. The Vallejo, California, native will report to Hendrick and work alongside president Marshall Carlson and general manager Jeff Andrews. In addition, he will join Hendrick on NASCAR’s team owner council and assume Hendrick Motorsports’ seat on the sanctioning body’s diversity, equity and inclusion committee.
Gordon, 49, will formally assume the strategic executive management role on Jan. 1, 2022.
“I cannot put into words what Hendrick Motorsports means to me,” Gordon said. “In many ways, it’s my home and the people here are my family. I’ve never lost my passion for the organization, for our sport, and for the sheer challenge of racing and winning at the highest level. Being part of the competition is where I’m happiest and feel I can make the biggest contribution to the continued, long-term success of the team. Rick and I have a shared vision, which is based on the values he’s instilled, the culture he’s built and our desire to be the very best in all categories, on and off the track.”
In October 1999, Gordon became an equity owner of Hendrick Motorsports. He remains Hendrick’s only partner in the 13-time NASCAR Cup Series championship-winning organization, for which Gordon won 93 races and four titles as a driver from 1992 until his retirement from full-time racing in 2015.
“Jeff and I have talked about this for many years, and I feel it’s a natural evolution for him and our company,” said Hendrick, 71, who is also chairman and CEO of Hendrick Automotive Group. “I’ve always been impressed with his business instincts. On some level, he’s been involved in every major decision we’ve made over the last two decades, and his influence has continued to grow since he stopped driving. He understands our culture, our values, and the importance we place on our people and our partnerships.
“I love racing and competing, and Jeff is the only person I know who hates to lose as much as I do. I feel great physically and have no plans to go anywhere anytime soon, which is exactly why it’s the right time. In the years to come, I couldn’t be more energized about working arm-in-arm with him and cementing the future of Hendrick Motorsports together.”
Gordon joined FOX Sports as an analyst in 2016 and has been a mainstay of its NASCAR Cup Series race telecasts and other programming. He will continue to work as a FOX broadcaster through the end of the 2021 calendar year.
“I cannot thank the entire FOX Sports family enough for the incredible opportunity I’ve had over the past six seasons,” Gordon said. “I’ve come to truly appreciate the responsibility of bringing the sport to our fans and the tremendous work that goes into our broadcasts each and every week. I’m certainly going to miss it, but I will forever be grateful to FOX for the experience and for the trust they’ve placed in me. It’s been a privilege to work with such a talented group of people.”
— Hendrick Motorsports —
— FOX Sports PR (@FOXSportsPR) June 23, 2021
ORIGINAL POST 6-18-2021: According to Adam Stern of Sports Business Journal, Jeff Gordon, NASCAR Hall of Famer and FOX Sports analyst, is weighing his options on potentially leaving the broadcast booth and expanding his role at Hendrick Motorsports following this season.
Since joining Hendrick Motorsports in 1993, Gordon has been tied to the organization in some capacity, winning 93 races in the No. 24 Chevrolet.
FOX has one broadcast left on its 2021 Cup Series schedule, coming at this weekend’s All-Star Race at Texas Motor Speedway.
➖ Gordon is enjoying the three-man booth this year but also finds the prospect of a big role with HMS as intriguing. pic.twitter.com/Mtk0Bzrx5e
— Adam Stern (@A_S12) June 8, 2021