Mason Massey Brunt
BRUNT Workwear will sponsor Mason Massey at New Hampshire. (Image from BJ McLeod Motorsports)

BRUNT Workwear Partners with Mason Massey for New Hampshire Xfinity Race

BRUNT Workwear ( and founder Eric Girouard are pleased to announce their first-ever partnership with up-and-coming NASCAR driver Mason Massey for the NASCAR Xfinity Series Race at New Hampshire Motor Speedway on July 17, 2021. This first-of-its-kind partnership is special to both parties as their unique
pairing has deep meaning to both. Up and coming 10-month old workwear brand, BRUNT, is redefining everyday work boots and apparel for blue-collar workers and everyday guys that have never had the convenience, pricing, or quality available to them from traditional brands, a concept that’s deeply relatable to Massey. A Douglasville, GA native, Mason Massey grew up with workwear at the center of the conversation and culture of his small-town upbringing. He knows how important affordable reliable workwear is to the American worker. BRUNT is excited to have the opportunity to outfit the driver with the company’s logo and Massey’s No. 99 racecar will be fully wrapped in BRUNT branding for the race producing the No. 99 BRUNT Workwear car.

“I am so excited to be working with BRUNT, Eric, and the team,” said Mason Massey. “It’s a new brand that fits me and my background well. I’m excited for this to be a relationship that we can grow together. What BRUNT is creating is personal to me. The working guys, craftsmen, and blue-collar workers in our country are the ones who have built it. They deserve better options for their gear that supports them through their hard working days. I know these guys, I grew up with these guys and I am excited to represent them when I drive the No. 99 BRUNT Workwear car.”

The sentiment is shared by BRUNT founder, Eric Girouard. “We are thrilled to partner with the BJ McLeod Motorsports team and have Mason represent BRUNT at the NASCAR Xfinity Series Race,” said Girouard. “Mason personifies the BRUNT mentality – already at a young age he’s fully focused on being at the top of NASCAR in the future, working incredibly hard every single day, training, and simulating. This isn’t his hobby, this is his life, that we are very excited to support. We love to support people with the hard-working values we believe in and to support the underdog as they continue to rise to the top. The BRUNT team looks forward to growing this partnership with Mason as he continues to grow in the industry.”

Mason with 18 years racing has over 200 feature wins, 11 championships, 10 track records and is the Alabama 200 Winner for Bill Elliott Racing. In 12 starts in the NXS, Massey has an average start of 30.0 and an average finish of 25.9. His best finish of his career was at Talladega Superspeedway, where he finished in the 20th position.

Coverage of the Lakes Region 200 Lottery 250 begins on Saturday, July 17th at 3:00 p.m. ET. Live coverage will be on NBCSN, Performance Racing Network and SiriusXM.

— BJ McLeod Motorsports —