Skip to content
Jayski's Silly Season SiteJayski's Silly Season Site
BRISTOL, TENNESSEE - JULY 15: Jimmie Johnson, driver of the #48 Ally Chevrolet, race Denny Hamlin, driver of the #11 FedEx Ground Toyota, during the NASCAR Cup Series All-Star Race at Bristol Motor Speedway on July 15, 2020 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images) | Getty Images
BRISTOL, TENNESSEE - JULY 15: Jimmie Johnson, driver of the #48 Ally Chevrolet, race Denny Hamlin, driver of the #11 FedEx Ground Toyota, during the NASCAR Cup Series All-Star Race at Bristol Motor Speedway on July 15, 2020 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images) | Getty Images

NASCAR Possibly Moving Car Numbers Forward UPDATES

UPDATE 3 (8-2-2021): Adam Stern from the Sports Business Journal is reporting that NASCAR spoke to teams about the number placement for the 2022 season, and it will likely be moved forward on the door.

The announcement could come within the next few weeks.

UPDATE 2: Sports Business Journal’s Adam Stern reports that NASCAR and teams continue to consider the idea of moving car number back on the cars as early as next season.

The Next Gen car debuts next year and has a smaller quarter panel than the current car, which will impact the space available for sponsor logos.

 

UPDATE 1-11-2021: After experimenting with the concept at last year’s All-Star Race, NASCAR is discussing whether to slide the number decals on race cars back permanently to maximize sponsor exposure opportunities, according to people familiar with the matter.

The test last year moved the number decal from the center of the door back to just before the rear wheel well. The move drew the ire of some fans in the tradition-rich sport, considering that since the start of NASCAR in 1948, number decals have adorned the middle part of both doors of cars to identify the vehicle, much like numbers on jerseys in stick-and-ball sports.

But in a sport where teams rely on sponsorships for 75% of their annual revenue, some in the industry have continued pondering the idea because finding and retaining sponsorship is getting more difficult.

The thinking is that moving the car numbers back would give more space for sponsors to share their brand logo or marketing messages, which would theoretically make the space more effective and valuable. Given that cars are racing at well more than 100 mph, seeing sponsor logos clearly on TV is not always easy. Currently, primary sponsor logos are on the hood, rear quarter panels and bumper of the car.

NASCAR declined to comment about the possible change.

Sports Business Daily

ORIGINAL POST 12-17-2020: NASCAR continues to talk to teams about moving the numbers on car doors back towards the rear wheel in an effort to give more exposure to the teams’ sponsors.

The change was used during this season’s All-Star Race so solicit feedback from teams, sponsors, and fans.

No change would happen before 2022.