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LAS VEGAS, NEVADA - MARCH 06: Alex Bowman, driver of the #48 Ally Chevrolet, celebrates with a burnout after winning the NASCAR Cup Series Pennzoil 400 at Las Vegas Motor Speedway on March 06, 2022 in Las Vegas, Nevada. (Photo by Meg Oliphant/Getty Images) | Getty Images
LAS VEGAS, NEVADA - MARCH 06: Alex Bowman, driver of the #48 Ally Chevrolet, celebrates with a burnout after winning the NASCAR Cup Series Pennzoil 400 at Las Vegas Motor Speedway on March 06, 2022 in Las Vegas, Nevada. (Photo by Meg Oliphant/Getty Images) | Getty Images

Las Vegas TV Ratings UPDATE

UPDATE: Last weekend’s NASCAR Cup Series race from Las Vegas averaged a 2.7 rating and 4.54 million viewers on FOX, up 5% in ratings and 3% in viewership from the same race last year (2.6, 4.4M), but down 15% and 17% from two years ago, when it took place on the weekend after the Daytona 500 (3.2, 5.50M). Compared to last year’s third race of the season at Homestead, ratings increased 9% (from 2.5) and viewership 6% (from 4.3M). Last year’s figures include revised, corrected out-of-home data.

Alex Bowman’s win, which peaked with 5.4 million viewers, was the top sporting event of last weekend.

In other NASCAR action, the corresponding Xfinity Series race drew a 0.6 and 1.06 million on FS1 — down a tick in ratings and at least 18% in viewership from last year (0.7, 1.25M pending revision).

Sports Media Watch

ORIGINAL POST 3-8-2022: Adam Stern of Sports Business Journal reports that Fox earned a 2.71 rating with 4.544 million viewers for Sunday’s Pennzoil 400 at Las Vegas Motor Speedway.

Sunday’s numbers are higher than the third race of the 2021 season at Homestead-Miami Speedway, which was a 2.5 rating and had 4.24 million viewers.

Las Vegas was the highest watched sporting event of the weekend, ahead of the Duke vs. North Carolina college basketball game.