UPDATE: Last weekend’s NASCAR Cup Series race from Las Vegas averaged a 2.7 rating and 4.54 million viewers on FOX, up 5% in ratings and 3% in viewership from the same race last year (2.6, 4.4M), but down 15% and 17% from two years ago, when it took place on the weekend after the Daytona 500 (3.2, 5.50M). Compared to last year’s third race of the season at Homestead, ratings increased 9% (from 2.5) and viewership 6% (from 4.3M). Last year’s figures include revised, corrected out-of-home data.
Alex Bowman’s win, which peaked with 5.4 million viewers, was the top sporting event of last weekend.
In other NASCAR action, the corresponding Xfinity Series race drew a 0.6 and 1.06 million on FS1 — down a tick in ratings and at least 18% in viewership from last year (0.7, 1.25M pending revision).
ORIGINAL POST 3-8-2022: Adam Stern of Sports Business Journal reports that Fox earned a 2.71 rating with 4.544 million viewers for Sunday’s Pennzoil 400 at Las Vegas Motor Speedway.
Sunday’s numbers are higher than the third race of the 2021 season at Homestead-Miami Speedway, which was a 2.5 rating and had 4.24 million viewers.
Las Vegas was the highest watched sporting event of the weekend, ahead of the Duke vs. North Carolina college basketball game.
.@FoxTV earned a 2.71 rating and 4.544 million viewers for Sunday's NASCAR Cup Series race @Vegas, up from a 2.5 rating and 4.24 million viewers for last year's third points race at Homestead and the most-watched sporting event of the weekend. pic.twitter.com/M2rrnlCjM1
— Adam Stern (@A_S12) March 8, 2022