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Aric Almirola Smithfield/IHOP Ford at Talladega. Image SHR

IHOP Launching Loyalty Program, Will Adorn Aric Almirola’s Ford at Talladega Superspeedway

IHOP is launching the International Bank of Pancakes, the brand’s first loyalty program designed to spread joy to guests. Unlike other banks that keep their fortunes under lock and key, IHOP is opening the vaults to share the wealth and spread happiness with its most loyal guests. To sign up, customers can create an account on IHOP.com or through the IHOP Mobile App. Guests can earn PanCoins – digital tokens they can redeem for rewards. Every $5 spent equals one PanCoin, or one pancake. Three PanCoins equal one Short Stack of Buttermilk Pancakes, while five PanCoins equal one Full Stack. PanCoins are housed on the Stack Market, where they can be traded for a coupon to use on a variety of tasty assets.

In addition, Almirola’s name is replaced with “The PanCoin Man” on the door frame of his racecar.

In 24 career NASCAR Cup Series starts, Aric Almirola has one win, nine top-10 finishes, five top-fives, and has led 71 laps at Talladega (Ala.) Superspeedway. In the NASCAR Xfinity Series at Talladega, Almirola visited victory lane in May 2017.

Almirola arrives at Talladega 12th in the driver standings with 237 points, 87 out of first.

— Stewart Haas Racing —