Adam Stern of Sports Business Journal reports that USA Network had 1.930 million viewers for Sunday’s Cup Series race at Road America.
The number is down substantially from last year, but that race was held on NBC.
Sunday marked the first NASCAR Cup race this season on @USA_Network, and viewership was down sharply from last year's event on @NBC (1.930 million Sunday versus 3.078 million last year).
🔲 Still, Road America was the second most-viewed sport event of the weekend after @WWE. pic.twitter.com/ZSlo6d4MEo
— Adam Stern (@A_S12) July 6, 2022
Motorsports on Sunday:
1) NASCAR (Road America, USA Network): 1.15 rating, 1.930 million viewers
2) F1 (Silverstone, ESPN2): 0.64 rating, 1.239 million viewers
3) IndyCar (Mid-Ohio, NBC): 0.57 rating, 877,000 viewers
🔲 F1 had the most viewers in the 18-49 category with 643K. pic.twitter.com/3hxHyJQjLO
— Adam Stern (@A_S12) July 6, 2022