Officials from AM Racing announced today that Lane Frost Brand, a family-owned company offering apparel, cologne, perfume and beef jerky will support the NASCAR Xfinity Series team in their inaugural season beginning with the Beef. It’s What’s For Dinner. 300 at Daytona (Fla.) International Speedway on Sat., Feb. 18, 2023.
The Lane Frost Brand was built to carry the legacy of Lane Frost. He was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding championship but had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death.
A movie called “8 seconds” was made about his life and achievements that lead up to his tragic accident. Now, his legacy lives on through The Lane Frost Brand run by his family.
In addition to their full season as an associate marketing partner on the team’s No. 25 AM Technical Solutions Ford Mustang with driver Brett Moffitt, Lane Frost Brand will serve as the team’s primary partner in the fall race at Las Vegas (Nev.) Motor Speedway on Oct. 14, 2023.
“We are absolutely thrilled about joining AM Racing for our first foray in NASCAR,” offered Lane Frost Brand president Stetson Frost. “We have been following the team very closely for the last couple of years through a mutual friend and now to connect the dots and to be a part of the organization’s first year in NASCAR Xfinity Series competition is a true blessing.
“We are proud to be partnered with a team with the values and cores that align with the Lane Frost Brand along with having a friendship with driver Brett Moffitt. We are excited to see our partnership grow throughout the season and especially look forward to our primary partnership with the team at Las Vegas Motor Speedway in October.”
AM Racing team principal Kevin Cywinski echoed Frost’s sentiments.
“We are very proud to welcome a family-owned entity like Lane Frost Brand to our partnership lineup in 2023,” said Cywinski. “Lane Frost Brand holds a lot of the same core values that we try to instill at AM Racing.
“Their addition to our growing list of marketing partners will fit nicely to our current roster and we look forward to seeing their name on our No. 25 AM Racing Ford Mustang all season, including their primary role at Las Vegas in the fall.”
— AM Racing —