NORTH WILKESBORO, NORTH CAROLINA - MAY 21: A general view of racing during the NASCAR Cup Series All-Star Race at North Wilkesboro Speedway on May 21, 2023 in North Wilkesboro, North Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty Images
NORTH WILKESBORO, NORTH CAROLINA - MAY 21: A general view of racing during the NASCAR Cup Series All-Star Race at North Wilkesboro Speedway on May 21, 2023 in North Wilkesboro, North Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty Images

Commercial breakdown: 2023 NASCAR All-Star Race

On Sunday, the splendidly refurbished North Wilkesboro Speedway was filled with excited and proud fans.  There were NASCAR legends on hand, including a spirited D.W. in the booth, whose energy came through clearly throughout the broadcast.  It all made for a great Cup race at NASCAR’s ‘newest’ historical track. Of course, there were still commercials during the broadcast, as there is no getting around that. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2023 NASCAR All-Star Race
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods:  9:38 PM
Total minutes of complete race broadcast:  98
Minutes of race broadcast:  85
Minutes of traditional commercials:  13
Minutes of side-by-side commercials:  7
Total number of commercials:  55
Total number of companies or entities advertised:  32
Total number of traditional commercials (not split-screen):  37
Total number of companies or entities advertised:  28
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen):  18
Total number of companies or entities advertised:  16
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast:  3
Companies seen the most in commercials during this broadcast:  Coca-Cola (5 times); Subway (4 times); Toyota (4 times); Geico (4 times); Xfinity (4 times)