Commercial breakdown: 2023 FireKeepers Casino 400

Among the many things to do in Michigan for a weekend includes visiting The Henry Ford Museum , or Marvin’s Marvelous Mechanical Museum , or the wonderful Mackinac Island . If you have a few days to spend in Michigan there are endless things to do. This may also include, as happened this past weekend, running in a NASCAR Cup Series race that was interrupted for two days with rain. As is always the case, the race was interrupted with commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2023 FireKeepers Casino 400

Start time on 08-06-23 to record race/commercial periods: 2:13 PM
Stop time for rain delay: 2:53 PM
Restart: 4:04 PM
Stop time for rain postponement: 5:28 PM

Start time on 08-07-23 to record race/commercial periods: 12:30 PM
End time to record race/commercial periods: 2:21 PM
Total minutes of complete race broadcast: 235
Minutes of race broadcast: 204
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 7

Total number of commercials: 103
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 15
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Sonic (8 times); Toyota (6 times); Xfinity (7 times); ‘Gran Turismo’ movie (5 times); Wendy’s (5 times); Coca-Cola (4 times); Golden Corral (4 times); McDonald’s (4 times)

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