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Black Rifle Coffee and Ranger Boats will sponsor Noah Gragson in the 2024 Daytona 500. Image from Stewart-Haas Racing.

Black Rifle Coffee and Ranger Boats sponsoring Noah Gragson at Daytona

Noah Gragson comes to Daytona (Fla.) International Speedway with a new team in Stewart-Haas Racing, but with familiar colors. His No. 10 Ford Mustang carries a similar paint scheme to the one he ran for the majority of his NASCAR Xfinity Series career where Gragson was a 13-time race winner and perennial championship contender. Black Rifle Coffee, Ranger Boats, TrueTimber and Winchester Repeating Arms will adorn Gragson’s car throughout Speedweek and will reappear on the No. 10 Ford Mustang for multiple races in 2024, including the series’ second race – the Ambetter Health 400 Feb. 25 at Atlanta Motor Speedway.

The 66th Daytona 500 will mark Gragson’s third appearance in The Great American Race and just his fourth overall NASCAR Cup Series start at Daytona. The driver of the No. 10 Black Rifle Coffee/Ranger Boats Ford Mustang earned his best Daytona 500 result in his second Daytona 500 start – 24th last year. However, it was the 2022 Coke Zero Sugar 400 at Daytona where Gragson secured an impressive fifth-place finish. It was Gragson’s first top-five and it came in just his 11th career Cup Series start.

— True Speed Communications —