During Sunday’s Cup Series race, the two affable guys from the Wendy’s commercial (the ‘Bag Boys’) showed up nine times to remind you where to satisfy your desire for a burger. Toyota, Xfinity, and Busch Light beer were teased regularly as well, along with several others. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Pennzoil 400
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:02 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 172
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 9
Total number of commercials: 128
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Wendy’s (9 times); Toyota (8 times); Xfinity (7 times); Busch Beer (7 times)
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