During Sunday’s Cup race in Texas, a few adjectives were used during the broadcast, including ‘sketchy’, ‘edgy’, and ‘hectic’. Multiple cautions and lead changes proved the accuracy of those descriptions. On the sponsor side of things, Xfinity, Toyota, and Wendy’s led the rest in appearances during the race. For those who like to know precisely how many sponsor ads and plugs there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 AutoTrader EchoPark Automotive
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 7:17 PM
Total minutes of complete race broadcast: 233
Minutes of race broadcast: 187
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 7
Total number of commercials: 127
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (11 times); Toyota (7 times); Wendy’s (5 times)