On Sunday evening, Joey Logano ate the All-Star Race for dinner, leading just about every lap. Meanwhile, the NASCAR fans that watched the broadcast at home saw ads from Subway, Wendy’s, Papa John’s, and Pizza Hut, and perhaps enjoyed dinner from one of those sponsors’ establishments. For those folks who would like to know precisely how many ads there were (restaurants or otherwise), and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 NASCAR All-Star Race
Start time to record race/commercial periods: 8:16 PM
End time to record race/commercial periods: 9:53 PM
Total minutes of complete race broadcast: 97
Minutes of race broadcast: 78
Minutes of traditional commercials: 19
Minutes of side-by-side commercials: 6
Total number of commercials: 62
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 44
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (5 times); Coca-Cola (4 times); Busch Beer (4 times); Toyota (4 times).