Sports Business Journal’s Adam Stern reports that USA network got 2.693 million viewers for Sunday’s Iowa Corn 350 NASCAR Cup Series race.
The event was the most watch sports program on cable TV and the most-watched Cup event on cable since last summer.
.@USANetwork got 2.693 million viewers for the first ever NASCAR Cup Series race @IowaSpeedway, the most-watched sports program of the week on U.S. cable TV and most-watched Cup event on cable since Pocono last summer. pic.twitter.com/F4RKmG7NWl
— Adam Stern (@A_S12) June 18, 2024