Talladega Superspeedway announced today a wild new partnership with the popular beef jerky and protein snacks brand, Jack Link’s, for the spring NASCAR Cup Series race. The Jack Link’s 500 is set for April 27, 2025, and will provide competitors and fans alike with a big weekend of fun.
“Joining up with Jack Link’s for our spring Cup Series race is the perfect match for Talladega Superspeedway and allows us to have some creative ideas throughout the partnership,” said Talladega Superspeedway President Brian Crichton. “I’m looking forward to hanging out with Sasquatch ®, and also the amazing team at Jack Link’s, as the possibilities are endless for what we can do with this prestigious brand.”
Jack Link’s was founded in 1985 and has been one of the most iconic brands in the snack world since. The brand has manufacturing facilities in Iowa, South Dakota, and Minnesota, with the original facility in Wisconsin still operating today. Jack Link’s has an impressive catalog of products for their consumers, including jerky, beef sticks, sausages, steak strips, and even drink mixes, which are available for purchase.
Fans will quickly recognize the popular “Messin’ with Sasquatch” commercials and advertisements. The unforgettable marketing campaign features adventure seekers who seek to prank Sasquatch, only to realize that Sasquatch always gets the last laugh. It demonstrates how fans of Jack Link’s products feel after snacking on their favorite products and having fun with the legendary Sasquatch.
There is plenty of exciting NASCAR Playoff action this weekend at Talladega Superspeedway, kicking off Friday, Oct. 4, with the NASCAR CRAFTSMAN Truck Series Love’s RV Stop 225 during the Round of 8, followed by the NASCAR Xfinity Series United Rentals 250 on Saturday, Oct. 5, in the Round of 12.
The excitement continues into Sunday, Oct. 6, with the return of the YellaWood 500 during the NASCAR Cup Series Playoffs Round of 12 at Talladega Superspeedway. Drivers prepare to tackle the iconic 33-degree banking.
For ticketing information and more details about upcoming events, including the fall 2024 Playoff weekend, visit www.talladegasuperspeedway.com.
Fans are also encouraged to keep up with all the happenings at Talladega Superspeedway by following along on Twitter, Facebook, and Instagram, as well as in the NASCAR Tracks App for the latest speedway news.
— Talladega Superspeedway —