On Sunday, towards the end of the wild and calamitous Daytona 500 race, Kevin Harvick said this about the heavy traffic: “Sometimes it parts for you, and sometimes it swallows you up.” If you apply this thinking to the commercials during this race broadcast, you may feel that the racing had been swallowed whole by all of the sponsor pitches. For anyone wishing to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Daytona 500
Start time to record race/commercial periods: 1:33 PM
Stop for Rain Delay: 2:19 PM
Restart time: 5:33 PM
End time to record race/commercial periods: 9:37 PM
Total minutes of complete race broadcast: 290
Minutes of race broadcast: 272
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 35
Total number of commercials: 142
Total number of companies or entities advertised: 89
Total number of traditional commercials (not split-screen): 49
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 93
Total number of companies or entities advertised: 49
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 14
Companies seen the most in commercials during this broadcast: Busch Beer (11 times); Wendy’s (6 times); NASCAR (5 times); Coca-Cola (5 times); Ray Ban & Meta (5 times); Ford (4 times); Chevy (4 times)
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