Boot Barn, the largest western and work wear retailer in the nation, will continue their partnership with Richard Childress Racing and driver Austin Dillon in 2025. Building upon an already successful relationship that includes impactful content creation and primary sponsorship of Dillon and the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series, the brand will also extend their reach into the NASCAR Xfinity Series in 2025.
“Continuing our partnership with Richard Childress Racing and Austin Dillon allows us to further connect with fans who share a passion for the western lifestyle and motorsports,” said Stephen Loscko, vice president of marketing and media for Boot Barn. “From Charlotte to Mexico City, we’re excited to highlight our brand on the track and through influencer-generated content that brings our story to life. Last year’s cross-collaboration creative storytelling with Austin Dillon and Boot Barn-sponsored rodeo athlete Rocker Steiner has been incredibly well received. We’re excited to continue building on that success.”
Dillon, the 2013 NASCAR Xfinity Series champion, will race the No. 3 Boot Barn Chevrolet in the Xfinity Series race at Charlotte Motor Speedway over Memorial Day weekend. The race will be broadcast live on The CW at 4:30 p.m. ET on Saturday, May 24.
“I’m honored to have the opportunity to continue RCR’s relationship with Boot Barn and I can’t wait to get back behind the wheel in the NASCAR Xfinity Series at Charlotte Motor Speedway,” said Dillon. “Charlotte has been good to me, and I’m thankful to Boot Barn for allowing me the opportunity to help showcase their brand within motorsports and beyond.”
As part of the partnership, RCR and Boot Barn will work together to host western lifestyle influencers later this summer when Dillon drives the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series’ highly anticipated race in Mexico City, Mexico.
“Austin Dillon’s authentic interests in western sports and the western lifestyle make him the perfect ambassador for Boot Barn as they continue to showcase their broad selection of cowboy boots and western wear to NASCAR fans,” said Mike Verlander, president of RCR. “Our entire team is looking forward to highlighting that connection and building upon the unique and engaging influencer-driven content that has become a pillar of the partnership.”
For more information and all that is going on at RCR, visit rcrracing.com.
— Richard Childress Racing —