Nick Sanchez Mexico Scheme
Big Machine Label Group will sponsor Nick Sanchez at Mexico City. Image from Big Machine Racing.

Big Machine Label Group sponsoring Nick Sanchez at Mexico City

Nick Sanchez will be driving the Big Machine 20 Chevy in Mexico this weekend. Celebrating 20 years since its inception, Big Machine Label Group toasts two decades of chart-topping hits and genre-defining talent.

“Excited to take what we learned in Nashville,” says Nick, “Make improvements, head to Mexico and give it everything.”

The 20th celebration will culminate with a multi-artist concert in downtown Nashville on August 29th. Billed as Big Machine 20, artists from the label group’s roster will take the stage on lower Broadway including Riley Green, Sheryl Crow, and Brett Young, joined by stars from throughout BMLG’s 20-year history, including The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, Jack Ingram, and Jimmy Wayne, as well as current-day up-and-coming stars such as Preston Cooper.

Big Machine 20 will also include the fifth annual Freedom Friday event, honoring members of the Military, Police, Fire, First Responders and Frontline Heroes. Last year’s Freedom Friday concert saw more than 118,000 attendees pack into the heart of Nashville for live music and exclusive sponsor activations.

“This year’s event has even more meaning as we celebrate 20 years of Big Machine,” shares BMLG Founder, Chairman and CEO Scott Borchetta. “Nobody could’ve predicted our incredible success in a city we love so much. This is our thank you to Nashville and all the fans of our amazing artists and their music. This is going to be a once-in-a-lifetime event and one we’ll never forget!”

Founded by Scott Borchetta on September 1st, 2005, the Big Machine Label Group has sold more than 226 million albums and tallied 185 No. 1 songs with more than 400 RIAA-certified tracks. Artists on the label’s roster have scored 76 GRAMMY nominations, 54 ACM Awards wins, and 28 CMA Awards wins, as well as multiple American Music Awards, Billboard Music Awards, CMT Awards, and more.

— Big Machine Racing —