On Sunday, NASCAR held a Cup race in a foreign country (Mexico), and broadcasted it on a streaming service (Amazon Prime). Additionally, most of the commercials were side-by-side; and the last 23 laps of the race were free of any ads at all. This fresh approach to balancing racing with the commercials has seemingly been appreciated by many NASCAR fans. For those who would like to see how it all went down, here is this week’s race and commercial breakdown.
Race and Commercial Breakdown of the 2025 Viva Mexico 250
Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:43 PM
Total minutes of complete race broadcast: 222
Minutes of race broadcast: 217
Minutes of traditional commercials: 5
Minutes of side-by-side commercials: 41
Total number of commercials: 102
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 11
Total number of companies or entities advertised: 8
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 91
Total number of companies or entities advertised: 49
Number of times Amazon utilized ‘Side-by-Side’ commercials during the broadcast: 15
See much more at CawsNJaws.