Joe Gibbs Racing announces today that SONIC will serve as the primary sponsor on Ty Gibbs’ No. 54 Toyota Camry XSE this Saturday night at EchoPark Speedway in celebration of SONIC joining forces with Grillo’s Pickles for the SONIC® x Grillo’s Pickles Big Dill Meal collaboration.
Available at SONIC locations nationwide starting June 30, every item in the Big Dill Meal delivers the unmistakable crisp, clean and fresh flavor of Grillo’s. The pickle-themed meal includes the SONIC x Grillo’s Pickles Big Dill Double or Triple SONIC SmasherTM , the refreshingly tart and sweet Grillo’s Pickles Picklerita Slush, and Grillo’s Pickle Seasoned Tots or Groovy Fries.
“I’m excited to have our team take part in the launch of the Big Dill Meal this week,” said Ty Gibbs, driver of the No. 54 Toyota Camry XSE for Joe Gibbs Racing. “SONIC and Grillo’s joining forces will not only make a great tasting pickle-themed meal, but it is also going to be a lot of fun to have them on board with us in Atlanta.”
SONIC and Grillo’s fans can also grab exclusive pickle-inspired merch starting June 30 at LiveFreeShopSonic.com that features hats, tees, and a nugget ice maker. For every pickle merch item purchased, 100% of the proceeds will be donated to support public education through the SONIC Foundation.
“At SONIC, we believe in choosing fun and living free – and what captures that better than racing 180 mph in a NASCAR showdown?” said Ryan Dickerson, Chief Marketing Officer at SONIC. “NASCAR fans love a comeback story, so even if it’s just for one race, we knew bringing a SONIC-branded car back to track for the first time since 2020 had to be bold. Our partnership with Grillo’s Pickles and Joe Gibbs Racing is all about delicious, innovative flavors and making every moment on the road a little more fun – and packed with a lot more pickles.”
Fans can also tune in this Saturday, June 28th, at 7:00 PM ET on TNT to watch Ty Gibbs and the No. 54 SONIC/Grillo’s Pickles team compete in the Quaker State 400 at EchoPark Speedway. They can also try the Big Dill Meal by at SONIC locations nationwide starting June 30 to celebrate the SONIC/Grillo’s collaboration.
— Joe Gibbs Racing —