2025 38 Vermeer Midwest
Vermeer Midwest will sponsor Zane Smith in the 2025 NASCAR Cup Series race at the Chicago Street Course. Image from Front Row Motorsports.

Vermeer Midwest sponsoring Zane Smith at Chicago

Vermeer Midwest will make their Front Row Motorsports debut this weekend with Smith and the No. 38 Ford. Established in 1971 by Junior and Bev Kool in Eureka, Illinois, Vermeer Midwest is a leading dealer of industrial equipment proudly serving Illinois, Indiana, Michigan, and Missouri for industries such as utility installation, landscaping, tree care, recycling, and vacuum excavation.

“Partnering with Zane Smith and the Front Row Motorsports crew gives us an incredible platform to connect with our team members and customers,” said Trey Hemming, General Manager, Vermeer Midwest. “Their dedication on the track reflects the same commitment we bring to our customers every day, and we’re proud to support a team that shares a culture of excellence and grit. We’re thrilled to be part of the action at the Chicago Street Race and can’t wait to cheer on the No. 38 car!”

“I’m really excited to have Vermeer Midwest come on board at Chicago,” said Smith. “The energy and excitement they’ve shown since the deal came together has been really cool, and there’s not many better races to have your first than the Chicago Street Race.”

— Front Row Motorsports —