West Virginia University Athletics has solidified a new multi-year partnership with Grant County Mulch, deeming the country’s largest bulk mulch supplier as the “Official Mulch Supplier.”
WVU Athletics is also excited to announce that Grant County Mulch will be wrapping a WVU themed truck to race in the NASCAR Craftsman Truck Series at the Richmond Raceway on Aug.15. The sponsored truck is owned by CR7 Motorsports and will be driven by Grant Enfinger.
Coverage of the race begins at 7:30 pm EST on FS1.
“We’re incredibly proud to partner with WVU Athletics. Both of us—and our parents—were born and raised in West Virginia, so this partnership means more than business to us,” Larry and Janie Berg, founders of Grant County Mulch, said. “It’s about honoring our roots, supporting our home state, and being part of something that represents the pride and spirit of West Virginians everywhere.”
“I’ve spent years in Morgantown, tailgating and cheering from the stands at Milan Puskar Stadium. Partnering with WVU Athletics is surreal—it’s something I’ve dreamed about since I was a kid,” Stacey Berg, Sales Manager at Grant County Mulch, said. “This is a full-circle moment for me and our family.”
The partnership will deliver various traditional and digital assets, including in-state use of university marks, football ribbon LED board, basketball center hung lower LED, baseball outfield wall, vehicle display at one football game, and in-game baseball live mention.
The new partnership marks the start of Grant County Mulch being featured in the MSN Radio Post-Game Show for Football and Men’s Basketball through the awarding of “Tough as Mulch” Player of the Game.
“We are very excited to welcome Grant County Mulch as the Official Mulch Supplier of WVU Athletics and to partner with them on the CR7 Motorsports entry in the upcoming NCTS race at Richmond,” Matt Wells, WVU’s Deputy Director of Athletics for External Affairs, said. “Grant County Mulch is a family-owned, West Virginia-based company whose history and brand fit perfectly with WVU Athletics.
“This partnership presents a unique opportunity to highlight our WVU pride in a great way,” Evan Hawkins, General Manager of Mountaineer Sports Properties, said. “We are extremely proud to align with Grant County Mulch, which shares such similar values and roots.”
Grant County Mulch is committed to providing 100% all natural mulch products through its process of composing organic waste. Grant County Mulch specializes in innovation and utilizing cutting-edge technologies to supply the highest quality mulch.
Mountaineer Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for WVU Athletics and oversees all sponsorship agreements on behalf of the Mountaineers.
— West Virginia University Athletics —
Had a great time in Morgantown kicking off a great partnership between Grant County Mulch and @WVUSports ! https://t.co/jGgF8uxOD5
— Grant Enfinger (@GrantEnfinger) August 13, 2025