DGM Racing is proud to announce an exciting new partnership with Sugarlands Distilling Company, through its iconic Sugarlands Shine brand, and American Patriot Getaways. The two companies will serve as co-primary sponsors on Josh Bilicki’s No. 91 Chevrolet for the upcoming NASCAR Xfinity Series race at Bristol Motor Speedway on Friday, September 12, 2025. Longtime partner Insurance King will also join the effort, continuing their support of Bilicki and DGM Racing.
The partnership celebrates Southern heritage, adventure, and a deep connection to NASCAR’s roots. Sugarlands Shine, based in Gatlinburg, TN, is well-known for its award-winning spirits and commemorative releases honoring iconic motorsports events. American Patriot Getaways, also rooted in the Smoky Mountains, has offered memorable cabin experiences to travelers for over two decades, making it a perfect complement to Sugarlands’ heritage. Insurance King, a familiar name to NASCAR fans and a loyal partner of Bilicki’s, continues to support grassroots and national racing efforts alike with Bilicki behind the wheel.
“I couldn’t be more excited to represent Sugarlands Shine and American Patriot Getaways at one of the most iconic tracks on the NASCAR circuit,” said Bilicki. “These brands celebrate authenticity and adventure, values that align perfectly with our team. I’m also grateful for the continued support of Insurance King, a longtime partner who has been instrumental in my racing career.”
“We’re excited to team up with American Patriot Getaways and Josh Bilicki,” said Sugarlands Chief Commercial Officer, Patrick Sullivan. “Bristol is our home track, and having Sugarlands Shine on the No. 91 in our own backyard is something we’re especially proud of.”
The Food City 300 NASCAR Xfinity Series race at Bristol Motor Speedway will take place under the lights on Friday, September 12 at 7:30PM ET. The race will be televised live on CW Network.
— DGM Racing —