Tad Geschickter spent 30 years as a NASCAR team owner, first in the Xfinity Series before moving to the Cup Series. As the team he co-owned with wife Jodi grew, they partnered with NBA legend Brad Daugherty to form JTG Daugherty Racing in 2009.
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Last year, they opted to sell their share of JTG Daugherty Racing, which now operates as Hyak Motorsports with a group led by principal owner Gordon Smith. But Geschickter, 63, could not stay away from racing, as his Brand Activation Maximizer (BAM) agency still manages Kroger’s NASCAR effort. Kroger notably swapped teams, going from the No. 47 group to be featured on all three RFK Racing Fords in 2025.
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Geschickter, who is still visible in the NASCAR garage, does not see himself owning a team or entering an ownership group again.
“I don’t have the same gas in the tank as I did when we started it [JTG],” he said. “I’m not sure I have enough energy to run several companies at once. I think we’d do a disservice if we looked to get back into it. But never say never. We certainly enjoyed it and we’re big believers in the sport as a marketing platform.”
— Forbes —