Sunday’s Championship Cup race at Phoenix Raceway included NBC utilizing side-by-side commercials eight times during the broadcast. This past season saw a nice effort by the different broadcast teams to use side-by-sides to enable fans to continue to keep an eye on the racing action during commercial times. There is every reason to believe this will continue in the upcoming seasons, as it is a win-win for fans and sponsors alike. For those who like to know precisely how many ads there were for Sunday’s race, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 NASCAR Cup Series Championship
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:52 PM
Total minutes of complete race broadcast: 232
Minutes of race broadcast: 203
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 18
Total number of commercials: 104
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 58
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 46
Total number of companies or entities advertised: 32
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 8
Companies seen the most in commercials during this broadcast: NBC/Peacock (14 times); WPXI (7 times); Sonic (6 times); Toyota (5 times)
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