AVONDALE, ARIZONA - MARCH 08: Chris Buescher, driver of the #17 Fry's/Thomas'/Philadelphia Ford, drives during practice for the NASCAR Cup Series Shriners Children's 500 at Phoenix Raceway on March 08, 2025 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images
AVONDALE, ARIZONA - MARCH 08: Chris Buescher, driver of the #17 Fry's/Thomas'/Philadelphia Ford, drives during practice for the NASCAR Cup Series Shriners Children's 500 at Phoenix Raceway on March 08, 2025 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images

RFK Racing’s marketing excellence recognized with 17 MarCom Awards

RFK Racing is proud to announce the organization’s record-breaking performance at the 2025 MarCom Awards, where the team earned 17 total recognitions, including eight Platinum Awards, nine Gold Awards, and five Honorable Mentions. This achievement marks the highest number of MarCom honors associated with RFK Racing to date, surpassing the previous record of 16 set in 2022.

This year’s winning campaigns highlighted RFK Racing’s work with key partners, including BlueForge Alliance (BuildSubmarines.com), Castrol, Consumer Cellular, Esperion, Fastenal, Fifth Third, Kroger, TravelCenters and Trimble. In addition, the team was awarded recognition for its Boston Common Golf Program, Fan Day and ‘Backstretch Banter’ podcast initiatives.

”We are incredibly proud that RFK Racing’s marketing and communications efforts have been recognized with these MarCom Awards,” said Dawn Turner, Senior Vice President of Brand Strategy, Marketing and Communications. “These honors reflect our team’s creativity and dedication in developing campaigns that engage fans, strengthen partnerships, and elevate the RFK Racing brand. We’re proud to work with a dynamic group of partners who share our passion and creativity, and our team is committed to maximizing the impact of these collaborations.”

The MarCom Awards, an international competition for marketing and communication professionals, honor outstanding achievement in digital communications, public relations, social media, branding, and integrated marketing. With thousands of entries evaluated each year by a distinguished panel of industry professionals, the awards serve as a benchmark of creative and strategic excellence across the global marketing landscape.

RFK Racing’s continued success at the MarCom Awards builds on a longstanding history of recognition for the organization’s marketing and communications initiatives. These achievements further strengthen RFK Racing’s reputation as a leader in digital innovation, partner engagement and creative impact.

The MarCom Awards receives over 6500 entries annually, with only 18 percent being awarded with the Platinum Award and 22 percent Gold. RFK Racing has been awarded 53 Platinum MarCom Awards since 2011.

  Award Campaign Partner Category
  Platinum Build Subs Red Sox BlueForge Alliance 103c. Digital Marketing
  Platinum 7 Claims Castrol 121c. Communication Program
Platinum 15 Years Content Fastenal 457c. Social Branding Campaign
Platinum Partnership & No. 60 Team Announcement Kroger 104c. Integrated Marketing
Platinum Band-Aid Kroger 127c. Social Media Campaign
  Platinum Cinnamon Toast Crunch Kroger 127c. Social Media Campaign
  Platinum Boston Common Golf Program RFK Racing 108c. Special Event
  Platinum 2025 Program TravelCenters 104c. Integrated Marketing
  Gold Alyssa Thomas Designed Car Castrol 104c. Integrated Marketing
  Gold Production Day Videos Castrol 458c. Social Campaign
  Gold Flip Phone Consumer Cellular 105c. Product Launch
  Gold Year Long Campaign Consumer Cellular 104c. Integrated Marketing
  Gold Cottonelle Kroger 104c. Integrated Marketing
  Gold Oikos Kroger 104c. Integrated Marketing
  Gold Announcement Trimble 108c. Special Event
  Gold RFK Fan Day RFK Racing 108c. Special Event
  Gold Backstretch Banter RFK Racing 643. Radio Program
         

— RFK Racing —