As the much-anticipated NASCAR Cup Series race in Nashville on May 31st approaches, 23XI Racing announced plans today for a fan event at Chief’s on Broadway, in conjunction with new team partner, Field & Stream. One of the most trusted voices of the outdoors, Field & Stream joins the team as an Official Partner on and off the track throughout the 2026 NASCAR Cup Series season.
The partnership kicks off on Friday during the Nashville race weekend with a takeover at Chief’s featuring driver appearances, giveaways, and the excitement only a trip to Broadway can bring. Throughout Chief’s, 23XI and select partner branding will be on full display as the thrill of the racetrack comes downtown for visitors to Nashville and fans alike. Field & Stream, which has a regular presence at Chief’s, will also co-host an invite-only party in the Friendly Shadows Dueling Piano Bar, welcoming fellow 23XI partners to Music City.
Always eager to guide people on their adventures, Field & Stream is hosting a sweepstakes that will award one lucky winner a trip for two to Nashville for the race weekend. The winners will receive access to Friday’s exclusive party, VIP tickets to the Nashville race, a gift bag from Field & Stream and 23XI, a one-year Premium membership to Field & Stream’s 1871 Club, and more. To register, visit http://www.fieldandstream.com/23XIsweepstakes.
In addition to enjoying the atmosphere, fans will also have the chance to hear from all 23XI drivers as they take the stage in the Neon Steeple for interviews during SiriusXM’s Music Row Happy Hour, hosted by Buzz Brainard. For more information about the event, follow 23XI on social media.
As part of the Nashville weekend takeover, Heim’s No. 67 car will feature Chief’s branding as the primary partner, with Field & Stream highlighted on the car. Later in the season, Field & Stream will be featured as the primary partner on the No. 67 Toyota Camry at Indianapolis in July, when Heim takes on the Brickyard for the first time, and again in October at Charlotte Motor Speedway. Throughout the remainder of the season, Field & Stream branding will appear on Heim’s firesuits, as well as on the No. 67 team’s uniforms and equipment. Additionally, Heim and Field & Stream will team up off the track to create digital content that inspires people to get outside through unique storytelling featuring the up-and-coming NASCAR driver.
“Field & Stream is proud to partner with 23XI, Corey Heim, and Chief’s for race weekend in Nashville,” said Gregory Gatto, president of Field & Stream. “NASCAR fans share a deep connection to tradition, family, and the outdoors, and this collaboration gives us a natural way to bring our storytelling and values to that audience.”
“We’re honored to welcome a heritage brand like Field & Stream to 23XI,” said Steve Lauletta, 23XI team president. “Through this partnership, fans will have the opportunity to step into the outdoors with Corey, thanks to Field & Stream’s best-in-class outdoor-lifestyle media platform, which will showcase unique stories and locations beyond the racetrack. We look forward to kicking things off in Nashville and collaborating with even more partners there for another great race weekend.”
“As I continue to learn and grow as a NASCAR driver, this opportunity to work with such a well-known and respected brand means a lot to me,” said Heim, driver of the No. 67 Toyota Camry XSE. “I’ve always enjoyed activities like fishing, and I’m excited to expand my outdoor skills and share those adventures. I know that with Field & Stream, we’ll have some fun this season, on and off the track.”
— 23XI Racing —