Tears fell. Rain fell. Hugs were given and received. Fallen service men and women were honored, as was a racing legend. A long race managed to be run in the midst of all of that. The sponsors commercials that made it possible were run as well. For those folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Coca-Cola 600
Start time to record race/commercial periods: 6:02 PM
End time to record race/commercial periods: 11:27 PM
Total minutes of complete race broadcast: 325
Minutes of race broadcast: 314
Minutes of traditional commercials: 11
Minutes of side-by-side commercials: 38
Total number of commercials: 102
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 19
Total number of companies or entities advertised: 18
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 83
Total number of companies or entities advertised: 43
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 15
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Xfinity (10 times); Amazon (9 times); NASCAR (9 times); Busch Light (8 times); Freeway Insurance (8 times); Burger King (5 times); T-Mobile (5 times); IHOP (4 times)
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