LEBANON, TENNESSEE - MAY 31: A general view of the
LEBANON, TENNESSEE - MAY 31: A general view of the "Cracker Barrel 400" stencil on the infield grass prior to the NASCAR Cup Series Cracker Barrel 400 at Nashville Superspeedway on May 31, 2026 in Lebanon, Tennessee. (Photo by Sean Gardner/Getty Images) | Getty Images

Commercial breakdown: 2026 Cracker Barrel 400

Fans who watched Sunday’s Cup race at Nashville Superspeedway were left breathless from the tires on fire, the pesky brake issues, the plentiful cautions, and Denny Hamlin’s feverish but skillfully focused advance to the win. There was all of that action, and a lot of sponsor love, in the form of commercials. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2026 Cracker Barrel 400

Start time to record race/commercial periods: 7:02 PM
Stop time for rain: 7:39 PM
Restart time: 8:23 PM
End time to record race/commercial periods: 12:26 AM
Total minutes of complete race broadcast: 280
Minutes of race broadcast: 263
Minutes of traditional commercials: 17
Minutes of side-by-side commercials: 40

Total number of commercials: 125
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 36
Total number of companies or entities advertised: 24
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 89
Total number of companies or entities advertised: 47
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 16

Companies seen the most in commercials during this broadcast: NASCAR (11 times); Amazon (10 times); Coca-Cola (10 times); Xfinity (9 times); Freeway Insurance (7 times); Busch Light (7 times); Jack Links (6 times); Mobil 1 (6 times); Burger King (6 times); Ram Trucks (5 times); IHOP (4 times); Subway (4 times); Logitech (4 times); Toyota (4 times)

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