While it will not be necessary, once Denny Hamlin hangs up his racing helmet, he could consider becoming a motivational speaker for young upcoming drivers. On Sunday in Michigan, Hamlin once again demonstrated his tenacity by overcoming obstacles and tearing to victory. For the fans watching from home, they got to witness his never-say-die spirit, as well as sponsors flaunting their products throughout the broadcast. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 FireKeepers Casino 400
Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:56 PM
Total minutes of complete race broadcast: 234
Minutes of race broadcast: 222
Minutes of traditional commercials: 12
Minutes of side-by-side commercials: 40
Total number of commercials: 111
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 23
Total number of companies or entities advertised: 13
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 88
Total number of companies or entities advertised: 46
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 16
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