JR Motorsports unveiled the patriotic Arby’s scheme that will be run by Sammy Smith and the No. 8 Chevrolet in the NASCAR O’Reilly Auto Parts Series event on the Coronado Street course at the Naval Base Coronado this weekend. This new scheme pays homage to America’s 250th birthday and celebrates the newest Arby’s menu offering: Angus Cheesesteak, made with 100% Angus steak, white American Cooper® Cheese, thick-cut caramelized onions and served on an authentic Amoroso’s® sesame seed sub roll. Along with that, this new look will feature many patriotic elements, including references to the U.S. Navy.
“Arby’s has been an amazing partner of JRM and they’re really going all in which makes it so much fun for us drivers,” said Smith. “Racing on the naval base is going to be a once in a lifetime opportunity that I’m looking forward to, especially with this one-of-kind paint scheme that ties in the Navy and Arby’s new cheesesteaks.”
Earlier this week, Arby’s kicked off race weekend in unforgettable fashion by teaming up with influencer Robby Berger. Strapped into a real fighter jet, Berger took the first bites 30,000 feet in the air, proving this sandwich delivers the greatest combination of steak and cheese. See more here
In addition to their new-look No. 8 Chevrolet, Arby’s will take over the Race to the Base with track signage that stretches from Turn 15 to Victory Lane, an activation footprint in the fan zone between Turns 10 and 11, media integrations for both the NOAPS and NASCAR Cup Series races with broadcast partners The CW and Amazon, a live broadcast of the Dale Jr. Download post-race Saturday evening and special digital offers. Arby’s activation space will include full daily programming with special appearances, live music, merch and other surprise drops. Additionally, be on the lookout out for official schedules and special digital offers on Arby’s social channels.
“Last summer, we launched a limited-time cheesesteak to great fanfare at NASCAR’s Chicago Street Race. Not only have we brought it back, we’ve made the cheesesteak a permanent menu for fans to enjoy every day, and we took the opportunity to make it even better with authentic Cooper Cheese and Amoroso’s sesame sub roll used in Philadelphia,” said Jeff Baker, Chief Marketing Officer at Arby’s. “There’s no better place to celebrate our new cheesesteak than as the Official Cheesesteak of NASCAR San Diego, with our friends at JR Motorsports and fans around the country as a proud sponsor of NASCAR’s first-ever military base event.”
— JR Motorsports —