LEGACY MOTOR CLUB announced today that Guy Fieri, Emmy Award-winning television host, restaurateur, and entrepreneur, has joined the organization as a strategic owner. One of the most recognizable personalities in American culture, Fieri brings a rare combination of entertainment, authentic storytelling, and a genuine connection to the spirit of American life that aligns naturally with the vision at the heart of LEGACY.
Known for building a global brand rooted in food, energy, and authenticity, Fieri brings a perspective that complements LEGACY MOTOR CLUB’s evolution into a modern motorsports organization that resonates far beyond the track.
“Motorsports and race cars have always had that raw energy I love — the people, the passion, the culture, the speed,” said Guy Fieri. “LEGACY MOTOR CLUB is building something different, and I wanted to be part of it. This is about more than racing — it’s about creating a brand that connects with fans everywhere, from the track to the table.”
“Guy has built an incredible brand by being authentic and connecting with people in a real way,” said Jimmie Johnson, co-owner of LEGACY MOTOR CLUB. “That’s at the heart of what we’re building here. We want LEGACY to reach far beyond race day, and Guy’s creativity, energy, and perspective are exactly what this ownership group is about.”
Fieri’s involvement will extend beyond ownership, with plans for collaborative content, fan engagement initiatives, and licensed merchandise that brings together racing, food, and lifestyle culture.
Additional details on upcoming activations and collaborative initiatives will be announced throughout the season.