NASCAR just wrapped up the second season of its Driver Ambassador Program, a bonus pool of money from which a driver could theoretically earn up to $2 million a year based on how much the driver promotes NASCAR outside of the race car in media appearances and other public outings. Trackhouse Racing driver Ross Chastain won the competition’s first half of the season while Spire Motorsports driver Daniel Suárez topped the charts in the second half, according to sources.
Next year, the goal for the DAP is “to grab another gear here and start doing that on bigger stages and bigger opportunities that may not be related to a NASCAR event or a NASCAR market,” Clark said.
He noted that NASCAR has had “generational talents” similar to Tiger Woods in golf and Caitlin Clark in women’s basketball. But a spate of retirements came from 2015 through 2020, with the likes of Gordon, Earnhardt Jr., Carl Edwards, Danica Patrick and Matt Kenseth.