NASCAR today announced a new content and commercial partnership with Motorsport Network, the world’s largest independent motorsports and automotive media platform, designed to expand the reach of NASCAR original content and connect with fans across Motorsport Network’s extensive global media ecosystem.
Through the agreement, Motorsport Network will distribute NASCAR content – such as NASCAR Studios’ ‘Inside the Race’ – across its industry-leading portfolio of digital properties, creating new opportunities to showcase the sport’s biggest moments, personalities and storylines to millions of motorsports fans worldwide. Motorsport Network talent will also appear across NASCAR-produced digital content.
Motorsport Network reaches more than 38 million monthly unique visitors, boasts a social media audience of more than 15 million followers and publishes content in 14 different languages. The company’s portfolio includes leading brands such as Motorsport.com, Autosport, Motor1, InsideEVs, and RideApart, making it the largest racing-focused media network in the world.
“Our goal is simple: make NASCAR content available wherever fans are spending their time,” said Tim Clark, NASCAR EVP & Chief Brand Officer. “Motorsport Network reaches passionate motorsports and automotive fans around the world, making them a great partner to help us share NASCAR’s biggest moments, stories and personalities with both existing fans and new audiences, especially globally. We’re looking forward to working together to grow the sport and create meaningful opportunities for our teams, partners and the broader NASCAR industry.”
The collaboration will leverage Motorsport Network’s premium editorial, video, social and newsletter platforms, which collectively serve a passionate audience of racing and automotive enthusiasts. Motorsport Network’s U.S.-focused racing coverage alone reaches approximately 5.6 million monthly unique users, with a core audience of racing and American sports fans ages 25-45.
“This partnership represents an important milestone for Motorsport Network as we continue to expand our relationships with the world’s premier motorsports properties,” said Dan Owen, Motorsport Network, Global Chief Commercial Officer. “We’re incredibly excited to partner with NASCAR to create new opportunities for fans, brands and the broader motorsports ecosystem. By combining NASCAR’s iconic brand and passionate fan base with Motorsport Network’s global reach, premium content and commercial expertise, we’ll be delivering value well beyond traditional media. This creates exciting new ways for brands to engage authentically with the fan community, and we look forward to working with both existing and new partners to unlock the full potential of this collaboration.”
The agreement further strengthens NASCAR’s growing digital content distribution strategy, providing additional avenues for fans to discover NASCAR content through trusted motorsports and automotive media destinations while creating new opportunities for brands to engage with one of sports’ most passionate fan bases.
— NASCAR —