Richmond Raceway announced today that Black’s Tire Service (BTS), a leading automotive and tire service network with more than 75 locations across the Carolinas, Tennessee and Virginia, will serve as the entitlement partner for the NASCAR CRAFTSMAN Truck Series race on Friday, August 14. The event will officially be named the Black’s Tire 250 presented by BTS Rewards at Richmond Raceway.
The Black’s Tire 250 presented by BTS Rewards is the opening race of Richmond Raceway’s 80th Anniversary NASCAR race weekend, showcasing many of the sport’s top rising stars as they compete on the 3/4-mile D-shaped oval under the Friday night lights. Black’s Tire will also be the primary sponsor on the No. 15 Tricon Garage Toyota with driver Tanner Gray. BTS will be including their winning BTS Partner Rewards Dealers on the decklid of the truck for this special event.
“We’re excited to welcome Black’s Tire Service as the entitlement partner for our NASCAR CRAFTSMAN Truck Series race,” said Richmond Raceway President Lori Waran. “Their support of this event helps elevate an already exciting race weekend, and we’re proud to have them associated with one of the premier events on our schedule. We look forward to showcasing great racing while introducing Black’s Tire to our passionate fans at Richmond Raceway.”
The Black’s Tire 250 presented by BTS Rewards also highlights BTS Tire & Wheel Distributors’ growing network of independent tire dealers and wholesale customers throughout Virginia and the Southeast. The event will bring together BTS Partner Dealers, family-owned tire retailers, and commercial customers to celebrate the partnerships that have helped fuel the company’s growth while reinforcing its commitment to supporting locally owned businesses and delivering industry-leading products and services including a growing network of dealer partners throughout the Richmond market and Central Virginia.
“On behalf of our team at Black’s Tire Service and BTS Tire & Wheel Distributors, we’re honored to partner with NASCAR and Richmond Raceway for this exciting event,” said Rick Benton II, Vice President of Black’s Tire Service. “The Black’s Tire 250 is more than a race sponsorship—it’s an opportunity to celebrate the independent tire dealers, wholesale customers and BTS Partner Dealers who are the backbone of our business. As we continue expanding our wholesale presence throughout Virginia, we’re excited to welcome our dealer partners from across the region to Richmond for a weekend that recognizes the relationships that drive our success.”
NASCAR Weekend presented by Who’s Your Driver returns to Richmond Raceway Aug. 14-15. The stars of the NASCAR Cup Series will take center stage Saturday night, Aug. 15, in the Cook Out 400. Tickets are going fast, so fans are encouraged to purchase them now while supplies last at www.richmondraceway.com.
–Richmond Raceway —