NASCAR today announced a new multi-year partnership with Wheatley American Vodka, naming the premium American-made spirit the Official Vodka of NASCAR®.
As part of the partnership, Wheatley American Vodka will also become the entitlement partner of The Wheatley Vodka Clash, one of NASCAR’s signature annual events that kicks off the season as the first Cup Series exhibition race. As announced today, the annual preseason event will return to Daytona International Speedway on Saturday, Feb. 13, 2027.
Crafted at the historic Buffalo Trace Distillery in Frankfort, Ky., Wheatley American Vodka is known for its commitment to quality, precision, American craftsmanship—values that closely align with NASCAR’s heritage and fan base.
“The strongest partnerships are built on authentic connections, and like many of the partnerships we’ve forged in recent months, Wheatley American Vodka shares the values that have defined NASCAR for generations—from a commitment to craftsmanship and American tradition to creating memorable experiences for our fans,” said Jake Krantz, Senior Director of National Sales, NASCAR. “From race weekends to the Wheatley Vodka Clash, this partnership gives us new opportunities to elevate the fan experience while introducing one of America’s premier vodka brands to one of the most passionate fan communities in sports.”
Wheatley American Vodka will hold vodka category rights for marketing and promotion, which will include year-round integration across NASCAR’s platforms and marquee events, highlighted by the title sponsorship of The Wheatley Vodka Clash. The partnership will also feature a custom 30-second promotional spot and elevated fan experiences through on-site activations at The Clash.
“Wheatley American Vodka was built with a focus on quality, hard work, and bringing people together, making NASCAR a natural fit for our brand,” said David Binder, Senior Brand Director, Wheatley American Vodka. “Whether fans are celebrating at the track, gathering with friends to watch the race, attending The Clash, or raising a glass after a memorable weekend, we’re proud to become part of those moments and to begin this partnership with one of America’s most iconic sports.”
Finally, as part of the partnership, NASCAR and Wheatley American Vodka will create a program to give back to service members and military veterans. Details around the program will be announced at a later date.
— NASCAR —