Eternal Fan® will serve as primary partner of the No. 55 904EVER Club Ford Mustang, driven by Cedar Rapids native Joey Gase of Joey Gase Motorsports with Scott Osteen, at Iowa Speedway this weekend.
The 904EVER Club is entering its second year with the Jacksonville Jaguars, giving Jaguars fans a new way to preserve their connection to the team within the Stadium of the Future.
Longtime Eastern Iowa race fans should recognize the No. 55. Its throwback paint scheme recalls Gase’s familiar early late model cars at Hawkeye Downs Speedway, which helped launch his path from hometown racing to NASCAR’s national series.
The weekend is also a homecoming for Eternal Fan founder and CEO Matt Linn, who has a longstanding connection to Gase’s early racing years. Eternal Fan is headquartered in Cedar Rapids.
“Joey and I first came together through Donate Life, and I have watched him use one of the hardest moments of his life to help other families,” Linn said. “To bring our relationship back to Iowa with a paint scheme that local fans will remember, while introducing the 904EVER Club to a national audience, makes this weekend especially meaningful for both of us.”
Gase’s Donate Life work began after his mother, Mary Jo, died unexpectedly from a brain aneurysm in April 2011, when he was 18. Her organ, eye and tissue donations helped save or improve 66 lives.
Donation awareness became an important part of Gase’s racing career and brought him together with Linn, beginning a relationship that has grown through several racing and Eternal Fan programs.
“A lot of people around Cedar Rapids will recognize this scheme because it goes back to the cars we raced at Hawkeye Downs,” Gase said. “Matt has been part of my racing journey for years, and it is special to bring Eternal Fan back home with us. The 904EVER Club gives Jacksonville Jaguars fans a unique way to preserve their memories and maintain a lasting connection to the team, and I’m proud to help introduce the program to racing fans this weekend.”
Created by Eternal Fan in partnership with the Jacksonville Jaguars, the 904EVER Club allows Jaguars fans to reserve a personal Fan Space® within a monument planned for the Stadium of the Future. Fans can preserve photographs, team gear, keepsakes and other items representing their Jaguars memories. For those who choose, a Fan Space may also include cremated remains, extending that connection beyond a fan’s lifetime. Placement events also bring members and families together.
A similar program already operates at Richmond Raceway through the 21-foot-tall stainless steel Eternal Fan® Piston, recognized as the World’s Largest Racing Piston. Its private and shared Fan Spaces® allow race fans to preserve items and memories connected to their experiences at the track.
— Joey Gase Motorsports —