Weather forecasters in the Madison, IL, area may have been perplexed by the great blast of air that was registered Sunday evening. No, it was not a tornado. It was the collective sigh of relief from thousands of Kyle Larson fans as he crossed the finish line at the World Wide Technology Raceway. His fans at home certainly did the same as they watched their televisions. They would have seen some commercials, too. For those who folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Enjoy Illinois 300
Start time to record race/commercial periods: 2:52 PM
End time to record race/commercial periods: 7:11 PM
Total minutes of complete race broadcast: 259
Minutes of race broadcast: 222
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 11
Total number of commercials: 117
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 89
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: USA (16 times); Busch Light (7 times); Xfinity (6 times); Sonic (6 times); Applebees (6 times); Toyota (5 times); NASCAR (5 times)
— CawsNJaws —