Capriccio Bubbly Sangria today announced a partnership with Jordan Anderson Racing Bommarito Autosport that will see the sparkling sangria brand serve as primary sponsor of Blaine Perkins and the No. 31 Chevrolet for Friday night’s NASCAR O’Reilly Auto Parts Series race at Bristol Motor Speedway.
Capriccio Bubbly Sangria is a fruit-forward blend of sparkling red wine and 100% natural fruit juices, featuring flavors of pineapple, pomegranate, orange and grape. One of the best-selling sangrias in the United States, Capriccio is available at major retailers nationwide. The brand will be prominently featured on the No. 31 Chevrolet as Perkins takes on Bristol’s famed half-mile oval under the lights. The partnership brings the Capriccio brand to one of NASCAR’s most passionate fan bases during one of the sport’s signature race weekends, with the Food City 300 scheduled for Friday, September. 18 at 7:30 p.m. ET and airing nationally on The CW.
Perkins, a Bakersfield, California, native, is in his second season with Jordan Anderson Racing Bommarito Autosport, competing full-time in the No. 31 Chevrolet. He joined the organization in 2025 and recorded a career-high four top-10 finishes during his first season with the team.
“I’m very excited to have Capriccio Bubbly Sangria on our No. 31 Chevrolet for Bristol,” said Perkins. “I’m happy that we can help introduce this great brand to the world of NASCAR during one of our biggest races of the year. I’m thankful to have their support this weekend, and hopefully our No. 31 group can give them a solid performance at the ‘Last Great Colosseum!’”
Sugarlands Distilling Company facilitated the Capriccio-Jordan Anderson Racing Bommarito Autosport partnership in collaboration with Morales Beverage Group, building on relationships across the beverage industry and motorsports. Morales Beverage Group works with both Capriccio and Sugarlands, while Sugarlands has built an extensive presence in motorsports through partnerships with drivers, teams, tracks and racing series across the country.
“Capriccio has been a household name for decades, with a loyal consumer following and a brand that continues to resonate across generations,” said Celia Villanueva, CEO, Quality Brewers, LLC. “This partnership is about building on that legacy and finding new, exciting ways to connect with consumers. Bristol is one of the most iconic stages in NASCAR, and we’re proud to work alongside Capriccio, Sugarlands and Jordan Anderson Racing to bring the brand to race fans in a big way.”
— Bristol Motor Speedway —