2025 Cup Team 35

Team Info

CHARLOTTE, NORTH CAROLINA - JANUARY 20: Riley Herbst poses for a photo during NASCAR Production days at Charlotte Convention Center on January 20, 2026 in Charlotte, North Carolina. (Photo by Jonathan Bachman/Getty Images) | Getty Images

DRIVER NEWS ON JAYSKI
Riley Herbst

OFFICIAL TEAM/DRIVER LINKS
23XI Racing
Riley Herbst

PRIMARY SPONSORS
Monster Energy
Chumba Casino
Blind Lemon
FRE Nicotine Pouches
Treetop
BEATBOX
GoGo Squeeze
ALP Nicotine Pouches
Laughing Cow

SOCIAL MEDIA LINKS
23XI Racing – Facebook
23XI Racing – Twitter
Riley Herbst – Twitter

STATISTICS
Riley Herbst – Racing Reference

MORE INFO
2026 #35 Paint Schemes
2025 #35 Paint Schemes
2024 #50 Paint Schemes
2023 #67 Paint Schemes
Paint Scheme Gallery

 

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2026 sponsor schedule

Clash: Monster Energy Zero Sugar
1) Daytona: Monster Energy Zero Sugar
2) EchoPark (Atlanta): Monster Energy
3) COTA: Monster Energy
4) Phoenix: Monster Energy
5) Las Vegas: FRE Nicotine Pouches
6) Darlington: Monster Energy
7) Martinsville: Monster Energy Zero Sugar
8) Bristol: Monster Energy Zero Sugar
9) Kansas: Treetop
10) Talladega: BEATBOX
11) Texas: FRE Nicotine Pouches
12) Watkins Glen: Monster Energy Zero Sugar
All-Star: Treetop
13) Charlotte: FRE Nicotine Pouches
14) Nashville: Monster Energy
15) Michigan: Monster Energy Zero Sugar
16) Pocono: Monster Energy Zero Sugar
17) Naval Base Coronado: Monster Energy
18) Sonoma: Monster Energy
19) Chicagoland: Monster Energy Zero Sugar
20) EchoPark (Atlanta): Monster Energy
21) North Wilkesboro: FRE Nicotine Pouches
22) Indianapolis: Monster Energy
23) Iowa: Monster Energy
24) Richmond: Monster Energy
25) New Hampshire: Monster Energy
26) Daytona: Treetop
27) Darlington: GoGo Squeeze
28) WWTR: FRE Nicotine Pouches
29) Bristol: Monster Energy
30) Kansas: Monster Energy
31) Las Vegas: ALP Nicotine Pouches
32) Charlotte: Laughing Cow
33) Phoenix: FRE Nicotine Pouches
34) Talladega:
35) Martinsville:
36) Homestead:

#35 Team News

Shady Rays partners with Bubba Wallace, Tyler Reddick

Shady Rays partners with Bubba Wallace, Tyler Reddick

January 31, 2025
23XI Racing and Shady Rays - an independent, American-owned adventure eyewear brand - announced today a multi-year partnership between the two dynamic organizations, bringing advanced optical technology to one of NASCAR's most exciting teams

NASCAR requests hearing in May on lawsuit appeal

NASCAR requests hearing in May on lawsuit appeal

January 17, 2025
NASCAR is officially moving forward with an appeal to the Fourth Circuit in Richmond, Virginia over a district judge’s decision to grant 23XI Racing and Front Row Motorsports charter status this season concurrent to suing the sanctioning body on antitrust grounds

Teams win preliminary injunction in lawsuit against NASCAR UPDATES

Teams win preliminary injunction in lawsuit against NASCAR UPDATES

December 26, 2024
UPDATE (12-26-2024):  NASCAR is appealing both that decision and the order from judge Kenneth D. Bell to recognize both 23XI and Front Row as if they held charters during the 2025 Cup Series and will file that motion to the Fourth District court in Richmond, Virginia

Concerns of Monster Energy and Love’s Travel Stops factored into preliminary injunction

Concerns of Monster Energy and Love’s Travel Stops factored into preliminary injunction

December 20, 2024
Two of 23XI Racing and Front Row Motorsports’ sponsors expressed concern about their status amid their antitrust lawsuit against NASCAR, a factor that the judge said he took into account to grant the teams a preliminary injunction Wednesday. U.S. District Court Judge

23XI Racing expanding to three teams with Riley Herbst

23XI Racing expanding to three teams with Riley Herbst

November 20, 2024
23XI Racing announced today the addition of a third NASCAR Cup Series car and its newest team member, Riley Herbst

NASCAR responds to 23XI, Front Row Motorsports discovery motion in lawsuit

NASCAR responds to 23XI, Front Row Motorsports discovery motion in lawsuit

October 17, 2024
NASCAR has asked for the expedited discovery motion filed by 23XI Racing and Front Row Motorsports to be denied

23XI Racing, Front Row Motorsports file lawsuit against NASCAR UPDATE 5

23XI Racing, Front Row Motorsports file lawsuit against NASCAR UPDATE 5

October 10, 2024
UPDATE 5 10-10-2024:  NASCAR will oppose the preliminary injunction sought by 23XI Racing and Front Row Motorsports to run as chartered teams while its lawsuit against the sanctioning body continues

Denny Hamlin comments on antitrust lawsuit against NASCAR

Denny Hamlin comments on antitrust lawsuit against NASCAR

October 5, 2024
Denny Hamlin was made available to the media on Saturday prior to qualifying for the NASCAR Cup Series race at Talladega Superspeedway

Juan Pablo Montoya competing for 23XI Racing at Watkins Glen

Juan Pablo Montoya competing for 23XI Racing at Watkins Glen

August 2, 2024
23XI Racing, in collaboration with the Mobil 1 brand, announced today that Juan Pablo Montoya, a decorated and championship-winning driver in multiple series, will compete in the No. 50 Mobil 1™ Toyota Camry XSE in the NASCAR Cup Series event at Watkins Glen International

Denny Hamlin says Martin Truex, Jr can drive for 23XI in any races he wants UPDATE

Denny Hamlin says Martin Truex, Jr can drive for 23XI in any races he wants UPDATE

June 22, 2024
UPDATE: Martin Truex Jr. was made available to the media prior to practice for the NASCAR Cup Series race at New Hampshire Motor Speedway on Saturday

Corey Heim driving for 23XI Racing at Nashville

Corey Heim driving for 23XI Racing at Nashville

May 10, 2024
23XI Racing, in collaboration with Mobil 1 and TRD (Toyota Racing Development) USA, announced today that Corey Heim, 21-year-old racing prodigy, will compete in the No. 50 Mobil 1 Toyota Camry XSE in the NASCAR Cup Series event at Nashville Superspeedway on June 30

Denny Hamlin wants to drive for 23XI…..at some point, but expects to finish full-time career at Joe Gibbs Racing

Denny Hamlin wants to drive for 23XI…..at some point, but expects to finish full-time career at Joe Gibbs Racing

March 31, 2024
Denny Hamlin is in a very distinct situation among drivers in the NASCAR Cup Series

Kobayashi says NASCAR would be welcomed back in Japan

Kobayashi says NASCAR would be welcomed back in Japan

March 17, 2024
Kamui Kobayashi believes there would be an audience in Japan if NASCAR were to make a return to his homeland

Kamui Kobayashi to make second start for 23XI Racing at Circuit of the Americas UPDATE

Kamui Kobayashi to make second start for 23XI Racing at Circuit of the Americas UPDATE

March 16, 2024
UPDATE: 23XI Racing says Kobayashi will run the No. 50 next weekend. Furthermore, the team will run the No. 50 two more times this season with different drivers in celebration of Mobil 1's 50th anniversary

23XI Racing remaining with Toyota

23XI Racing remaining with Toyota

September 5, 2023
With Denny Hamlin signing a multi-year contract extension with Joe Gibbs Racing, 23XI Racing will remain under the Toyota banner, he announced on his Actions Detrimental podcast

Denny Hamlin talks about his contract renewal; 23XI manufacturer deal UPDATES

Denny Hamlin talks about his contract renewal; 23XI manufacturer deal UPDATES

August 31, 2023
UPDATE 2 8-31-2023: Denny Hamlin was made available to media on Thursday as part of the NASCAR Playoff Media Day.   Part of the discussion centered around his contract negotiations

Kamui Kobayashi making Cup debut at Indianapolis with 23XI Racing

Kamui Kobayashi making Cup debut at Indianapolis with 23XI Racing

June 7, 2023
23XI Racing announced Wednesday morning that Kamui Kobayashi will drive the No. 67 Toyota at the Indianapolis Motor Speedway road course race

Mack Trucks is the official truck partner for 23XI Racing

Mack Trucks is the official truck partner for 23XI Racing

April 6, 2023
Mack Trucks announced today that it has signed a multi-year partnership with 23XI (twenty-three eleven) Racing to be its official truck partner. The team is co-owned by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin

Dr Pepper and 23XI Racing SPEED Institute announce third cycle of tuition program

Dr Pepper and 23XI Racing SPEED Institute announce third cycle of tuition program

March 16, 2023
Dr Pepper and 23XI Racing announced today the return of the Dr Pepper and 23XI SPEED Institute Tuition Program for 2023. The program provides $5,000 each to 23 college students pursuing their interest in a career in the motorsports industry. Two tuition recipients

23XI Racing interested in team expansion when the time is right

23XI Racing interested in team expansion when the time is right

February 23, 2023
Steve Lauletta, the president of 23XI Racing, says that the teams long term plans include additional expansion

2025 sponsor schedule

(Riley Herbst)
NASCAR Clash: Monster Energy Zero Sugar
1) Daytona: Monster Energy Zero Sugar
2) Atlanta: Monster Energy
3) COTA:  Chumba Casino
4) Phoenix: Monster Energy
5) Las Vegas: SUNNYD
6) Homestead-Miami: Chumba Casino
7) Martinsville: Lucy Breakers
8) Darlington: Monster Energy
9) Bristol: Lucy Breakers
10) Talladega: Monster Energy
11) Texas: BeatBox
12) Kansas: TreeTop
All-Star: Monster Energy
13) Charlotte: Monster Energy Zero Sugar
14) Nashville: Monster Energy
15) Michigan: Monster Energy Zero Sugar
16) Mexico City: Monster Energy Zero Sugar
17) Pocono: Monster Energy Zero Sugar
18) Atlanta: TreeTop
19) Chicago: Lucy Breakers
20) Sonoma: Monster Energy
21) Dover: TreeTop
22) Indianapolis: Monster Energy
23) Iowa: Monster Energy Zero Sugar
24) Watkins Glen: Monster Energy Zero Sugar
25) Richmond: Monster Energy
26) Daytona: Chumba Casino
27) Darlington: Chumba Casino
28) WWTR: Monster Energy
29) Bristol: Monster Energy Zero Sugar
30) New Hampshire: BeatBox
31) Kansas: Monster Energy
32) Charlotte ROVAL: Monster Energy Zero Sugar
33) Las Vegas: Hungry Jack
34) Talladega: Monster Energy Zero Sugar
35) Martinsville: Monster Energy Zero Sugar
36) Phoenix: Monster Energy Zero Sugar

2024 sponsor schedule (#50 team)

6) COTA: Mobil 1 – Kamui Kobayashi
19) Nashville: Mobile 1 50th Anniversary – Corey Heim
28) Watkins Glen: Mobile 1 50th Anniversary – Juan Pablo Montoya

2023 sponsor schedule (#67 team)

Daytona: Black Rifle Coffee Company – Travis Pastrana
Indianapolis: Toyota Genuine Parts – Kamui Kobayashi