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Principal Financial Group expands sponsorship of DEI:
Principal Financial Group expands sponsorship of DEI:
February 15, 2008
The Principal Financial Group, the nation's 401 and employee benefits leader, announced its expanded relationship with Dale Earnhardt, Inc. (DEI). The Principal has agreed to a multi-race primary sponsorship involving DEI's #8 Chevy, co-driven by Mark Martin and Aric
Gatorade Duel Race #2:
Gatorade Duel Race #2:
February 14, 2008
#11-Denny Hamlin won the 2nd Gatorade Duel 150 qualifying race Thursday at Daytona International Speedway. Hamlin just beat #20-Tony Stewart, who finished 2nd and pushed Hamlin past #24-Jeff Gordon on the final lap for the win. Gordon was third, followed by #9-Kasey
California Testing over
California Testing over
February 1, 2008
with #11B-Denny Hamlin being the overall fastest in a Toyota at 182.523mph in the Day 1 morning session, followed by #12A-Ryan Newman in a Dodge [Day1morning], #18-Kyle Busch in a Toyota [Day1morning], #8A-Mark Martin in a Chevy [Day1morning] and #99A-Carl Edwards
BofA boosts its NASCAR incentives:
BofA boosts its NASCAR incentives:
January 23, 2008
A sharp drop in profits isn't keeping Bank of America from pursuing NASCAR fans as new customers. The Charlotte-based bank on Tuesday announced it was more than doubling the number of drivers featured in race-themed accounts. The bank also will boost its NASCAR rewards
New sponsors for DEI:
New sponsors for DEI:
January 18, 2008
Dale Earnhardt Inc. has secured two new sponsors for the 2008 season, Steak-umm and Cub Cadet. Both deals are for mostly associate positions on DEI cars but also involve primary positions in select Sprint Cup races. Terms of the deals were not available. Steak-umm'
New sponsors for DEI:
New sponsors for DEI:
January 15, 2008
Dale Earnhardt Inc. has secured two new sponsors for the 2008 season, Steak-umm and Cub Cadet. Both deals are for mostly associate positions on DEI cars but also involve primary positions in select Sprint Cup races. Terms of the deals were not available. Steak-umm'
Connor joins Thorsport Racing as Competition Director:
Connor joins Thorsport Racing as Competition Director:
January 10, 2008
Dennis Connor has joined ThorSport Racing as Director of Competition, the team announced on Wednesday. Connor, winner of three Craftsman Truck Series championships as a crew chief [formerly with Circle Bar], is among the most-respected figures in NASCAR. He served
Carmichael could drive for DEI in 2008:
Carmichael could drive for DEI in 2008:
January 8, 2008
Mark Martin said DEI is negotiating to sign motocross star Ricky Carmichael to drive a full Camping World East Series (formerly Busch East) schedule this year. "Ricky has the fire, desire and talent to do this stuff,'' said Martin, who worked with Carmichael at Ginn
Martin: First day of testing a waste of time:
Martin: First day of testing a waste of time:
January 8, 2008
#8-Mark Martin said it was "idiotic" for NASCAR to only allow drivers to do single-car runs on the first day of testing at Daytona International Speedway. NASCAR does not permit drivers to practice drafting in packs - and thus race conditions - on the first day, meaning
Martin and DEI announce 2008 Cup Schedule:
Martin and DEI announce 2008 Cup Schedule:
January 7, 2008
Mark Martin will race in 26 Sprint Cup events in 2008, including 24 point races and two non-point events. Martin will kick off the 2008 season and his tenure in the #8 U.S. Army/Dale Earnhardt Inc. Chevy with his record-extending 20th-consecutive Budweiser Shootout
Cheerios becomes 1st client for Labonte firm:
Cheerios becomes 1st client for Labonte firm:
December 27, 2007
General Mills has selected Breaking Limits as its motorsports agency for event and promotional marketing, giving Bobby Labonte's new firm its first client. Labonte, the 2000 NASCAR Cup Series champion, opened Breaking Limits in the fall as a full-service marketing
GoDaddy.com Sponsorsing #5 Team: Image:
GoDaddy.com Sponsorsing #5 Team: Image:
December 18, 2007
GoDaddy.com, the world's largest domain name registrar, will be a primary sponsor of the #5 Nationwide Series Chevy for six events in 2008. The cars will be fielded by JR Motorsports in partnership with Hendrick Motorsports. The black, green and orange #5 GoDaddy.com
Pemberton leaves DEI? UPDATE 4 MWR names 3 new crew chiefs:
Pemberton leaves DEI? UPDATE 4 MWR names 3 new crew chiefs:
December 14, 2007
hearing that Dale Earnhardt Inc #8 crew chief, Ryan Pemberton [#01 in 2007 with DEI/Ginn Racing], could be heading to Penske Racing as the crew chief for #77 Sam Hornish Jr.(12-5-2007) UPDATE: Crew chief Ryan Pemberton has left Dale Earnhardt Inc., and the team said
Richert to crew chief at DEI UPDATE:
Richert to crew chief at DEI UPDATE:
December 14, 2007
Crew chief Ryan Pemberton has left Dale Earnhardt Inc., and the team said Doug Richert will replace him beginning Wednesday. Pemberton was scheduled to lead the #8 Chevy that will be co-driven next season by Mark Martin and Aric Almirola.(Associated Press/ESPN.com)(
Stewart and Sirius announce winners of “The Stewies”:
Stewart and Sirius announce winners of “The Stewies”:
November 30, 2007
Winners of the inaugural 'Stewie Awards' were announced tonight by two-time Nextel Cup Series Champion and SIRIUS Radio host Tony Stewart at the SIRIUS Satellite Radio Studios in New York City. The 2007 'Stewie Award' winners were decided by fans around the country
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