A Charlotte sports marketing firm has helped create and organize a joint promotion between NASCAR and Kmart Corp. that is among the most extensive in stock-car racing history. Retail Sports Marketing Inc. has spent more than a year helping NASCAR and Kmart coordinate the 10-week promotion, which begins Jan. 16. Marketing has taken on. A 70-day promotion centered on driver Darrell Waltrip’s special-edition race car, which he will drive for one race in February( The Business Journal of Charlotte )
