#21 Clarification “ Dodge:

  • #21 Clarification “ Dodge: When you look at the #21 RCR / Rockwell Automation Chevrolet Monte Carlo, you might have to ask yourself, why is the wordDODGE on a car manufactured by Chevrolet? Can two car manufacturers be working together on the same car? The answers to these questions do warrant explanation. The DODGEÒ logo that appears on the #21 Chevy, driven by Mike Dillon in the NASCAR BUSCH Series, belongs to a company much older than the automobile that will reenter NASCAR in 2001. Not to be confused with Dodge, the car manufacturer, the DODGE brand on the #21 Chevrolet has been a leading supplier of mechanical power transmission products for more than 120 years.Questions have always come up, states Ryan Kurek, Motorsports Manager for Rockwell Automation.When someone sees ‘DODGE’ on the car, Mike’s uniform, or on the transporter, they automatically assume it has something to do with an automobile. Started by Wallace H. Dodge in 1878, DODGE Manufacturing Company was incorporated in 1880, almost thirty-five years before the first Dodge vehicle rolled off the assembly line. One year later, Dodge was issued his first of hundreds of patents for power transmission products that he would create to revolutionize the industry. In 1914, DODGE Sales & Engineering was formed to help sell and distribute DODGE products across the country. In 1967, DODGE merged with Reliance ElectricÒ, a global leader in industrial and engineered motors. Rockwell International acquired DODGE and Reliance Electric in 1995 to exist under the Rockwell Automation umbrella(Rockwell Racing PR)(2-10-2000)