2000 Joyce Julius and Associates Sponsors Report, which calculates the exposure value of NASCAR Winston Cup sponsorships by comparing the on-screen time of a logo or verbal mention against the cost of purchasing a commercial spot during those same broadcasts reports that Dale Earnhardt Jr. gave Budweiser the most bang for its buck during his solid rookie campaign, enabling the Anheuser-Busch brand to earn nearly $58 million worth of exposure, leading all sponsors. Budweisers position in the report ended Valvolines seven-year run at the top of the annual report. In all, series sponsors saw the value of their investments rise more than 12 percent over last year, continuing a five-year growth trend that has seen a rise of 92 percent. The report also determined that 182 separate sponsors earned over $1m in mentions on network broadcasts, and the typical sponsor earned time worth $57,000 at each event. Miller Lite with driver Rusty Wallace was second on the list followed by Texaco, Valvoline and Interstate Batteries. NASCAR sponsors earned more than $1.6 billion in advertising exposure last season(SpeedVision)(12-21-2000)
