Target as a Sponsor?

Target as a Sponsor? The name Target has re-emerged as a potential NASCAR team sponsor in the past couple weeks, and that refers directly to Chip Ganassi Racing, with Sterling Marlin and rookie Jason Leffler. Team officials say, however, that Coors likely is steady as Marlin’s sponsor. A renewal with Leffler sponsor Cingular is “under negotiation”. But Target in NASCAR is at least a year away, they say. Target, of course, is mega-major backer of Ganassi’s CART teams. Target is keeping an eye on its niche, with Kmart and Wal-Mart, sources say. Wal-Mart will not be a player, as that is not in corporate philosophy, sources add. Team owner Travis Carter said he had a good meeting with Kmart officials after the Joliet race and hopes to extend that sponsorship beyond 2002, its present end date. Target’s name may have reappeared on the screen as a result of a test of Indy Racing League-pattern cars by Ganassi at Nashville last week, which came in under the radar. Target likely would be the sponsor of a Ganassi IRL effort(SpeedVision)(7-24-2001)