Baseball, Texas and Benson: Brandweek magazine is reporting that Major League Baseball is planning a NASCAR-related promotion and licensing deal around the April 7 Winston Cup Samsung/RadioShack 500 at Texas Motor Speedway, today’s Sports Business Daily says. Brandweek says MBV’s #10 Pontiac driven by Johnny Benson will display an MLB Opening Day logo. The promotion will also see Benson and his team attend a Rangers game during the race weekend, and Rangers players are expected to be on hand for the race. The magazine also says the 200,000 fans expected at the race will receive a fan guide with the complete 2002 MLB schedule.(Winston Cup Scene – Daily Newsletter)(3-14-2002)
