Sadler and the Lottery at Martinsville: Two of Virginia’s most popular pastimes will be joined together again as the Virginia Lottery will conduct its second promotional campaign with Virginia native Hermie Sadler during Virginia’s NASCAR Winston Cup Series 2002 events [Martinsville and Richmond]. The program, which began last season, featured numerous at-track promotions as well as the now famous “I’m gonna tell my mama!” television commercial that promoted the “Pole Position” scratch tickets. Both Sadler and Lottery officials are excited to extend the program, which begins with the Virginia 500 this weekend at Martinsville Speedway. In addition to fielding a #02-Virginia Lottery Winston Cup Chevy in the races, the program also includes appearances by Sadler and the Virginia Lottery show car at various lottery retailers across the state as well as some of Virginia’s other short tracks. Also in 2002, the Virginia Lottery will operate a booth at the track that will feature the Virginia Lottery show car, frequent appearances by Sadler during race weekends, and many other promotions, including giving fans a chance to win premium garage and pit experiences on race morning. Sadler’s goal in 2002 will be to match the success of the off-track program with performance on the track, something the team started to realize at the end of 2001. Sadler has added depth and strength to his team by adding several new crewmembers, including Bobby King. King was Sadler’s crew chief during his successful start in the BGN.(The Patterson Group PR)(4-9-2002)
