Rusty and Phone: PTN Media a leading developer of branded handheld products announced that it has entered into an agreement with Rusty Wallace to develop branded mobile phones, face plates and mobile content including Wallace news and games. Wallace drives the #2 Miller Lite Ford owned by Penske Racing South. The agreement calls for the creation of Wallace branded mobile phone handsets, phone covers as well as a subscription service which may include premium content, games, and ring tones. Subscribers to premium services will be able to receive messages from on a variety of subjects such as qualifying, race results and fan club information. Additionally, subscribers will be able to use their phones to receive special communications prior to a race or personal appearance.(Business Wire)(6-6-2002) (6-5-2002)
