This week’s Street & Smith’s SportsBusiness Journal reports that the Drakkar Noir fragrance brand will launch a television ad campaign next month featuring Dale Earnhardt Jr. Writer Noah Liberman says a print ad campaign featuring the Winston Cup driver last year helped the company increase sales by 9 percent at a time when the overall industry was dropping 11 percent. Lieberman says as much as half of the advertising will appear in morning and prime-time programming unrelated to sports. Up to 40 percent of the shots will be targeted at shows aimed at female audiences.( Winston Cup Scene Daily Newsletter)(1-28-2003)
